This solution simplifies the documentation and management of Events, Key Events, Parameters (Dimensions & Metrics) & Annotations for Google Analytics 4 (GA4).
- Google Sheet: Central platform for documenting Events, Parameters, and Annotations.
- Integrated with APIs to allow bulk operations (create/edit/delete) for Custom Dimensions, Metrics, and Key Events.
- Integrated with BigQuery for easier identification of Platforms, Events & Parameters.
- Looker Studio: Visualization tool with two versions:
- Basic: Uses Google Sheets as a data source.
- Advanced: Uses BigQuery, allowing documentation to align directly with GA4 data.
- Includes Anomaly Detection to identify data collection issues like tracking inconsistencies, or flagging new events and parameters discovered.
Annotations provide context to data changes. They can be automatically generated through:
- GA4 Annotations
- GA4 Property Change History
- Google Tag Manager (GTM) Container Versions
You also have the option to create, edit or delete GA4 Annotations from the Google Sheet.
- Event Export to Firestore: Allows undocumented events to be flagged or blocked. Requires Server-side GTM for Event Group management.
Solution by Eivind Savio from Knowit AI & Analytics (Oslo, Norway). Not officially supported by Knowit.