diff --git a/CHANGELOG.md b/CHANGELOG.md
index fd09f03889..15d5fad183 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -481,6 +481,8 @@ let user = user::ActiveModel::builder()
 
 ### Enhancements
 
+* Added `serde` feature 
+* `TextUuid` now derives `Serialize` and `Deserialize` when the `serde` feature is enabled
 * [sea-orm-cli] Added `--column-extra-derives` https://github.com/SeaQL/sea-orm/pull/2212
 * [sea-orm-cli] Added `--big-integer-type=i32` to use i32 for bigint (for SQLite)
 * [sea-orm-cli] Fix codegen to not generate relations to filtered entities https://github.com/SeaQL/sea-orm/pull/2913
diff --git a/Cargo.toml b/Cargo.toml
index 6d090973e0..17d369be80 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -76,7 +76,7 @@ sea-schema = { version = "0.17.0-rc.15", default-features = false, features = [
     "writer",
     "probe",
 ], optional = true }
-serde = { version = "1.0", default-features = false }
+serde = { version = "1.0", default-features = false, optional = true }
 serde_json = { version = "1.0", default-features = false, optional = true }
 sqlx = { version = "0.8.4", default-features = false, optional = true }
 strum = { version = "0.28", default-features = false }
@@ -153,6 +153,7 @@ rusqlite = []
 schema-sync = ["sea-schema"]
 sea-orm-internal = []
 seaography = ["sea-orm-macros/seaography"]
+serde = ["dep:serde", "serde/derive", "uuid?/serde"]
 sqlite-no-row-value-before-3_15 = []
 sqlite-use-returning-for-3_35 = []
 sqlx-all = ["sqlx-mysql", "sqlx-postgres", "sqlx-sqlite"]
@@ -204,6 +205,7 @@ with-ipnetwork = [
     "sea-query-sqlx?/with-ipnetwork",
 ]
 with-json = [
+    "dep:serde",
     "serde_json",
     "sea-query/with-json",
     "sea-orm-macros/with-json",
diff --git a/src/value/text_uuid.rs b/src/value/text_uuid.rs
index 62f5ec2698..293d938591 100644
--- a/src/value/text_uuid.rs
+++ b/src/value/text_uuid.rs
@@ -13,6 +13,7 @@ use crate::{DbErr, TryGetError};
 /// - Allows for queries like `WHERE id IN (<uuid>, <uuid>, ...)` which are
 ///   impossible to write with `BLOB` values
 #[derive(Clone, Debug, PartialEq, Eq, Copy)]
+#[cfg_attr(feature = "serde", derive(serde::Serialize, serde::Deserialize))]
 pub struct TextUuid(pub uuid::Uuid);
 
 impl From<TextUuid> for sea_query::Value {