diff --git a/compiler/rustc_hir_typeck/src/coercion.rs b/compiler/rustc_hir_typeck/src/coercion.rs
index 7a25b5e5e7a4e..4e424aec84c03 100644
--- a/compiler/rustc_hir_typeck/src/coercion.rs
+++ b/compiler/rustc_hir_typeck/src/coercion.rs
@@ -313,6 +313,17 @@ impl<'f, 'tcx> Coerce<'f, 'tcx> {
                         )
                         .must_apply_modulo_regions() =>
             {
+                // Ordinary non-argument coercion contexts should keep an identity use
+                // as a move/copy when normal unification is sufficient. Argument
+                // coercions use this path for implicit generic reborrows, so preserve
+                // the existing reborrow-first behavior there.
+                if self.allow_two_phase == AllowTwoPhase::No {
+                    let plain_unify = self.commit_if_ok(|_| self.unify(a, b, ForceLeakCheck::No));
+                    if plain_unify.is_ok() {
+                        return plain_unify;
+                    }
+                }
+
                 let reborrow_coerce = self.commit_if_ok(|_| self.coerce_reborrow(a, b));
                 if reborrow_coerce.is_ok() {
                     return reborrow_coerce;
diff --git a/tests/ui/reborrow/identity_move.rs b/tests/ui/reborrow/identity_move.rs
new file mode 100644
index 0000000000000..df0bc6ae09b4e
--- /dev/null
+++ b/tests/ui/reborrow/identity_move.rs
@@ -0,0 +1,26 @@
+//@ run-pass
+
+#![feature(reborrow)]
+
+use std::marker::Reborrow;
+
+struct Thing<'a>(&'a mut usize);
+
+impl<'a> Reborrow for Thing<'a> {}
+
+impl Drop for Thing<'_> {
+    fn drop(&mut self) {
+        *self.0 += 1;
+    }
+}
+
+fn main() {
+    let mut drops = 0;
+
+    {
+        let thing = Thing(&mut drops);
+        let _moved: Thing<'_> = thing;
+    }
+
+    assert_eq!(drops, 1);
+}